FFT-Marketing-Architect - The Marketing Head
Overview
Section titled “Overview”FFT-Marketing-Architect is the head of the marketing crew. It decides what the company says, to whom, in what order and through which lanes. It writes that down as one launch brief that every lane plans against, so your ads, posts, emails and pages all tell the same story.
The brief carries a locked message spine: one primary claim, three proof points, one call to action, and the exact claim wordings every lane copies word for word. The head builds it from what other agents already own — your audience and the evidence for each claim come from the product owner, and every number comes from the analytics head. It does not re-derive them.
It decides and writes documents. It does not write the copy, build the campaign, post, send or spend. Paid media keeps its own head for every campaign decision and brings only cross-lane questions to this one.
Capabilities
Section titled “Capabilities”- The canon: a versioned positioning statement and message spine that every lane cites by version.
- Launch tiers: classifies a release by what changed for the buyer, not by its version number, and picks the motion from the launch’s goal.
- The calendar: the plan from four weeks before launch to thirty days after, every slot with an owning lane.
- Lane routing: answers “which lane owns this?” with one name.
- The split between lanes: divides an envelope across lanes, with its reasoning. Where a number needed for that split does not exist, it says UNKNOWN and names the work that would produce it.
- Critique of lane plans: checks every lane’s plan against the spine and records every disagreement, so you read the dissents instead of a smoothed-over plan.
When to Use
Section titled “When to Use”- You shipped something and want a plan for telling people about it.
- A release changed what buyers can do, and you want to know how big a launch it deserves.
- Two lanes want the same moment, or the same budget.
- You need a positioning statement or messaging framework that every lane can use.
What it never does
Section titled “What it never does”- Writes copy, builds a campaign, or opens an ad console.
- Publishes, sends or spends. It only drafts, and the grants a launch needs are listed for you to give.
- Treats a platform’s own report as proof of sales.
- Names a competitor in anything published.
- Rules on a disagreement it is part of. That tie is recorded for you to see.
Example Prompts
Section titled “Example Prompts”"We just shipped the new billing flow — what launch tier is it, and what's the plan?""Write the positioning canon and message spine for our product, from the product owner's claims register""Paid and social both want launch day — who owns it, and how should the budget split?"