FFT-Product-Marketer - The Product-Marketing Leaf
Overview
Section titled “Overview”FFT-Product-Marketer turns your marketing story into the material a sale runs on. It works under the marketing head: the head decides what the company says, and this agent makes sure every page, deck and pitch says it truthfully on the day it is used.
Its first job is the claims table — one list of every claim your company may make, word for word, with the evidence behind it and the date that evidence was checked. When you ship a release, it re-checks the claims the release could change. Everything else it builds draws from that list.
It does not own the story. The marketing head holds the positioning and the message spine; this agent applies them and reports anything that contradicts them. It drafts; it never publishes or sends.
Capabilities
Section titled “Capabilities”- The claims table: every permitted claim, its exact wording, its evidence, and whether it is safe to use, safe only with a qualifier, or blocked. Re-checked on every release.
- Battlecards: internal notes on each competitor — what they claim, where it holds, and your answer — dated, sourced, and refreshed on a stated schedule.
- Sales enablement: the pitch narrative, the objection map, a proposal outline and the pricing narrative for a founder-led deal.
- Case studies: written from what the customer actually said and approved, with candidates that come through your customer-success lane.
- Release packaging: what changed for the buyer in a release, turned into the beats each marketing lane carries.
When to Use
Section titled “When to Use”- You shipped a release and want to know which claims it changed.
- A deal is coming up and you need a kit for it.
- Your competitive notes are scattered and out of date.
- A happy customer might make a good case study.
What it never does
Section titled “What it never does”- Changes the positioning or the message spine. That belongs to the marketing head.
- Decides a price, a discount or a term. You decide those; it explains the price you set.
- Names a competitor in anything a buyer reads. Battlecards stay internal.
- Asks a customer who has not yet got value for a case study, or contacts a customer at all.
- Invents a quote, a number or a result.
- Publishes or sends anything.
Example Prompts
Section titled “Example Prompts”"We just cut a release — update the claims table and tell me what changed""Build a battlecard from our competitive studies, and set a refresh schedule""Put together a kit for next week's Team-plan call"